D&AD New Blood Awards teamed up with giffgaff to create a brief that celebrates their new B Corp status.
I took on the task of designing three animated Instagram stories that explained what being a B Corp is all about. This was teamed up with an interactive out-of-house campaign to engage an audience that care about doing good within their community.
Using their comprehensive brand guidelines, I designed a bumblebee emoji as a fun and memorable way to represent all B Corp messaging throughout their business. Due to representing community, productivity, prosperity and diligence; the bee has many positive connotations associated with it.
This concept allows giffgaff and the public to work together for a better planet and better society, without one having to rely on the other for a positive change.
Photoshop // Illustrator // After Effects